Finecast & Kantar to launch a report on changing landscape of Indian television

Finecast's TV report 'The Changing Landscape of Indian Television' will focus on how Indian consumers are engaging and consuming TV content

Finecast, GroupM’s leading addressable TV company is set to host the “Addressable TV and Beyond” – India’s first addressable TV summit in Mumbai on December 7, 2022. This will be the inaugural summit on Addressable TV in India. Finecast, in partnership with Kantar, will also be unveiling a TV report 'The Changing Landscape of Indian Television' at the summit. The event will focus on how the TV industry is witnessing a transformation and India is set to become the 3rd largest TV market in the next 3 years.

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The summit will help distributors, advertisers, and broadcasters understand the changing media landscape. It will highlight the rapidly changing media consumption habits which will make it more difficult to accurately predict the future of TV viewing in India for broadcasters and the brands. The report will highlight the TV viewing trends and throw insights into how Indian consumers are engaging and consuming TV content. 

Prasanth Kumar, CEO - GroupM South Asia, said “Changing landscape possibilities have opened new possibilities for TV advertisers. Brands need futuristic spaces to reach their target audience as TV consumption patterns continue to evolve. Our report with Kantar is designed to be a guide that will help in exploring what current and new capabilities exist for TV advertisers.” 

Atique Kazi, President – Data, Performance & Digital Products – GroupM India said, “Television advertising in India continues to grow both on linear and even faster on connected TVs. At our inaugural event “Addressable TV & Beyond”, we are enriching conversations on what holds in the Future of TV advertising, use of data, and technology with  the TV ecosystem to make TV advertising more welcomed for brands and viewers.” 

The daylong event will include multiple sessions that will discuss the changing landscape of TV in India and showcase some ground-breaking research to leaps forward in measurement to what’s next in the Finecast roadmap – Leading the charge in addressable TV. The sessions will explore the current and new capabilities that exist for TV advertisers in India along with a sneak peek into how a prominent advertiser uses media to drive attributable business growth.