Kantar

45 (1)Report

65% of GenZ encounter news incidentally while scrolling online: Report

GenZ, which accounts for 16% of urban India’s population, is also its most digitally connected group, with 87% using the internet, much higher than the urban average of 75%.

By Social Samosa
Aug 08, 2025 17:22 IST 2 Min read
samsung kantar ctv reportReport
Brand favourability rises by 9.1% through CTV advertising: Report
By Social Samosa
Jul 14, 2025 18:51 IST 2 Min read
Creative Effectiveness Awards 2025Industry Updates
Kantar names top performing ads in Creative Effectiveness Awards India 2025
By Social Samosa
Jul 10, 2025 15:14 IST 3 Min read
CTV Adds 35 Million Viewers in India; 23% Now Digital-Only, Report
CTV adds 35 million viewers in India; 23% now digital-only: Report
By Social Samosa
Jun 17, 2025 13:00 IST 2 Min read
xvxvReport
67% of Indians now trust influencer recommendations over traditional ads: Report
By Social Samosa
Apr 22, 2025 13:14 IST 2 Min read
cwcIndustry Updates
Bain and WPP to break up and sell Kantar amid weak IPO market
By Social Samosa
Mar 11, 2025 13:35 IST 2 Min read
Meta and FADA WhitepaperReport
72% of auto buyers find creator content on Instagram Reels helpful for vehicle evaluation: Report
By Social Samosa
Jan 21, 2025 17:15 IST 4 Min read
csReport
Indian kids spend 60% more time online watching videos than they did two years ago: report
By Social Samosa
Nov 13, 2024 18:00 IST 2 Min read
ddReport
42% of rural India engaged in digital payments, 23% in e-commerce: report
By Social Samosa
Nov 11, 2024 17:10 IST 3 Min read
bh-29Report
Parle tops in-home brand rankings with 7980 mn CRP's: Kantar report
By Social Samosa
Jul 25, 2024 12:40 IST 3 Min read
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