Kantar

43Report

Digital-only audience grows 30% as 313 mn Indians skip linear TV: Report

Linear TV viewership slipped from 705 million in Q1 2025 to 689 million in Q3, while audiences watching both TV and CTV rose 17% to 116 million.

By Social Samosa
Dec 15, 2025 12:58 IST 3 Min read
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Premium brands with emotional storytelling succeeded this festive season: Kantar’s Soumya Mohanty
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65% of GenZ encounter news incidentally while scrolling online: Report
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Brand favourability rises by 9.1% through CTV advertising: Report
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Jul 14, 2025 18:51 IST 2 Min read
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Kantar names top performing ads in Creative Effectiveness Awards India 2025
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Jul 10, 2025 15:14 IST 3 Min read
CTV Adds 35 Million Viewers in India; 23% Now Digital-Only, Report
CTV adds 35 million viewers in India; 23% now digital-only: Report
By Social Samosa
Jun 17, 2025 13:00 IST 2 Min read
xvxvReport
67% of Indians now trust influencer recommendations over traditional ads: Report
By Social Samosa
Apr 22, 2025 13:14 IST 2 Min read
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Bain and WPP to break up and sell Kantar amid weak IPO market
By Social Samosa
Mar 11, 2025 13:35 IST 2 Min read
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72% of auto buyers find creator content on Instagram Reels helpful for vehicle evaluation: Report
By Social Samosa
Jan 21, 2025 17:15 IST 4 Min read
csReport
Indian kids spend 60% more time online watching videos than they did two years ago: report
By Social Samosa
Nov 13, 2024 18:00 IST 2 Min read
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