The brand’s latest campaign #TogetherWeRise encourages “driving positive change”. It has welcomed the narrative that enabling others to rise helps us too.
Mahindra Group has updated the narrative for its Rise philosophy and given a contemporary voice to a 77-year-old history, in order to make it more pertinent for the world we live in today.
Titled #RiseForAMoreEqualWorld, the campaign demonstrates the brand’s steadfast conviction that whatever is good for the world is also good for business.
In the ad, the consumers of the future convey a lovely message – what benefits the planet can also benefit the business. It contains a potent business plan that can support business expansion. With climate change, disruptions caused by technological advancements, and higher value accretion for businesses that are focused on ESG and technology, the brand wanted to ‘Rise’ – for a more equal world, to be future-ready by creating value.
The campaign poses pertinent questions such as ‘When I buy shares, it will be of a company that treats the planet as its shareholder’ and ‘Do you agree that a woman is often the best man for the job?’.
With #TogetherWeRise, Mahindra Rise attempts to make a change as the needs of the consumers and the society as a whole also evolve.