Twitter upgrades its character limit, sets off a moment marketing trend

Shamita Islur
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Twitter long form tweets

Twitter has officially started testing long-form Tweets, available in the US for Twitter Blue subscribers only. The announcement triggered a set of long-form brand Tweets.

Micro-blogging platform Twitter has officially started testing its long-form tweets with the character limit of a Tweet increased to 4,000 for its Twitter Blue subscribers only. 

The previous limit for Tweets was 280 characters and the new update will let users post around 500 words worth of content at a time. According to the new system, the longer Tweets will be displayed in a similar fashion to the normal ones but will have a ‘show more’ button attached for those who want to keep on reading. 

However, the recent modification led to a glitch. Although there was no evidence that this change in character-limit policy was the reason for it. Thousands of Twitter users reported problems using the platform - being unable to post messages, being told they had exceeded a daily limit of Tweets and failing to send direct messages.

The update was announced by the platform in a Tweet with lengthy, repetitive words. This set off Twitterati, with global and Indian brands sharing their thoughts. Each brand highlighted one product or service they are known for and Social Samosa brings the best moment marketing Tweets to attention.

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