Its latest creative on 'Pani Puri' has prompted a Zomato moment marketing trend with brands cleverly highlighting the values they add to customers’ souls.
Food is for the soul because it tugs at your heartstrings. And Zomato, a food delivery platform, not contributing to this topic of discussion is just not possible. Back again with its effortless copywriting, its latest creative has prompted brands to follow another Zomato moment marketing trend.
Zomato recently pointed out the happiness one feels while eating ‘Pani Puri’ and then proceeded to point out how the underrated ‘Sookhi Puri’ is for the soul. Various brands altered this Tweet to highlight their brand benefits that are meant to satisfy the customers.
In the last quarter of the financial year 2022, food deliveries at the platform accounted for revenues of 12.8 billion rupees, higher than in previous quarters. Zomato currently has millions of followers across social media with 1.5 million followers on Twitter and this can be attributed to its on-point content strategy.
The brand gets a decent amount of engagement for its relatability and many brands attempt to gain momentum through it. Here are a few brands that cleverly joined the brand's moment marketing trend.
Saregama
Dolby India
Xpital
HDFC Bank
Living Food
ShareChat
Healthysure
Aashirvaad
Wok On Fire
Kotak General Insurance
Cello
Tavaga
AU Small Finance Bank
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