FMCG ad volumes on Television rose by 21% in 2022: TAM AdEx


TAM AdEx has released a report detailing media trends in the FMCG sector for the year 2022. It reveals how FMCG brands spent their advertising monies last year.

As per a recent report by TAM AdEx, the Fast Moving Consumer Goods (FMCG) industry saw an uptick of ad volumes on television by 21% in 2022 over 2020. Reckitt Benckiser (India), Hindustan Unilever, and Godrej Consumer Products were the top three advertisers on TV in this period.

The report said that 5 out of the Top 10 Categories of FMCG for TV constitute of Food & Beverages brands. As for Print, the top 5 spots were taken by Personal Healthcare brands. On the other hand, the top 7 spots on radio were occupied by Food & Beverages.

The report further stated that advertisers of the FMCG sector preferred 20-40 secs ad size on TV. 20-40 seconds and <20 seconds ads together covered 98% shares in Y 2022.

Also Read: BFSI’s ad volumes on television increase by 13% in 2022: TAM AdEx

Lastly, the report also stated that Prime Time garnered the highest advertising on TV followed by Afternoon and Morning time bands on TV while on radio, the ads were preferred in the Evening closely followed by the Afternoon time band. 

Here’s the full report: