Mother's Day 2023: Brands share heartwarming stories

Pranali Tawte
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Mother's Day 2023

This Mother’s Day, brands are combining storytelling and heart-tugging messages into meaningful campaigns. Here’s our list of noteworthy Mothers Day 2023 campaigns.

Mother's day 2023 is a great way for brands to connect with their audience though brand creatives and campaigns. Brands are seen celebrating motherhood by expressing gratitude and pouring love towards the mothers. This year observed a flock of Mothers Day Campaigns dedicated to and themed around new mothers, their journey and struggles.

Brands across sectors and industries such as Zomato, Jindal Stainless, LG, Fabindia, Air India, and more have contributed to our extensive list of Mothers Day 2023 campaigns.

Zomato did a fun campaign with a mother by turning her into the motherboard of their food app. The app is renamed into Mazoto in the campaign because Ma always comes first. Along with the mother's love and care, the campaign uses mother's everyday taunts, too.

Catch Foods, on other hand, through storytelling depicts a story of motherhood, where a mother distances herself from her daughter to protect her from her own life’s hardships. While Edelweiss Tokio Life captures the spirit of mothers in protecting their children’s dreams and aspirations in their campaign.

LG displays the gentle moments of nurturing and caring for a child which depicts the powerful influence of a mother's love, from the expectation of pregnancy to the gentle times of nurturing and caring for a child.

Here are Mother's Day 2023 campaigns that we came across.


Catch Foods



Aditya Birla Capital

ICICI Prudential Mutual Fund

Edelweiss Tokio Life



HDFC Mutual Fund


Colors TV

Equitas Small Finance Bank




Bandhan Bank

Kotak Prime

iD Fresh Food


PNB Housing Finance Limited


Amazon miniTv

SBI Life Insurance


Bharat Petroleum

Jindal Stainless

Latin Quarters

Also Read: Inside: DailyObjects – a social media strategy of monochromatic palette & expressive fashion

Morisons Baby Dreams

Amazon News India



Prime Video


Air India

Mother's Recipe

If you feel we have missed out on any of your favourite Mother's Day 2023 campaign, let us know in the comments below or write to us at

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