With the start of the new academic year and students experiencing a mix of emotions as they prepare to return to school, brands dive in with their 'Back to school campaigns'. Here’s a look.
The end of summer vacation marks the beginning of a new academic year, and brands across various industries are gearing up with their back to school campaigns. These campaigns not only capture the attention of students but parents, too. Brands are aiming to connect with this TG on a deeper level by understanding their needs, aspirations, and challenges.
From stationery and school shoes to electronics and backpacks, brands are stepping up their game to stand out in the competitive back to school market. These campaigns aim to showcase their products by featuring students to evoke emotion and embrace the new academic year.
Youva, from the House of Navneet, showcased their stationery collection in their campaign 'Nayi Class, Nayi Stationery'. Conceptualized by ANTS Digital and produced by Antastic Studios, the campaign aims to depict the essence of a child's emotions when they receive a fresh set of stationery to start a new academic year.
While Croma’s back-to-school campaign centers around the power of education and technology in shaping students' future and highlights how their products can enhance learning experiences. The campaign aims to connect with students, spark their curiosity, and reignite their desire for the latest gadgets.
If you feel we have missed out on any of your favorite back to school campaigns, let us know in the comments below or write to us at content@socialsamosa.com.
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