Abhijeet Kotwal leads the Digital Marketing practice in Tata BSS. He is an alumnus of MICA and has more than 8 years of experience. He is a digital marketing strategist, bootstrapped start-ups from scratch to a successful enterprise. He has many success stories in his belt in the field of eCommerce, Mobile, Retail, Hospitality and IT & ITES (BPO) with a proven ability for online marketing, product development and analytics. His areas of expertise include brand strategy, product innovation and creative design.