Ami Shah - Creative Director, IntelliAssist. For over a decade,Ami Shah has been involved in the profession of creating brands, managing customer expectations and creating demand for complex solutions. An engineer by qualification and a marketer by choice, Shah has worked with multinational B2B and B2P companies. She specializes in identifying appropriate value proposition, developing persuasive key messages and creating a mindshare with the target audiences by running integrated campaigns. She has worked with diverse organizations across industry sectors and geographies; this includes global multinationals, Indian businesses and start-up ventures.