Dr. SrividyaRaghavan is the Chairperson of Center of Excellence in Entrepreneurship and Associate Professor for Marketing. Research interests and consulting areas are in behavioral sciences, focused in experimentation and safe, appropriate analytical techniques. Her academic work experience
highlights of 10 years careers including introduction of industry inclusive and innovative experimental pedagogy, development of award winning cases, several awards for research and case writing. She consults with startups and several publications in international and national journals.