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Jagruti Verma

Jagruti Verma is the Head of Content – The Pulse Magazine and New Initiatives at Social Samosa Network. With a background in journalism, marketing, and content strategy, she is passionate about exploring stories that decode the A&M ecosystem, digital trends and audience behaviour.

BookMyShow lockdown campaignsSamosa Snippets

Beyond Lockdown: How BookMyShow uses social media to inspire consumer confidence for stepping out

As people navigate their life outside lockdown, BookMyShow is facilitating the shift with information, entertainment and comfort on social media.

By Jagruti Verma
Nov 27, 2020 04:30 IST 5 Min read
PhonePe campaignCampaign Feature
Inside: How PhonePe created a cop narrative campaign with Aamir Khan to highlight ease of digital payments
By Jagruti Verma
Nov 24, 2020 05:32 IST 6 Min read
IndusInd campaignSamosa Snippets
Inside: A ventriloquist & his puppet's journey of making IndusInd Bank accessible in the lockdown
By Jagruti Verma
Nov 23, 2020 04:29 IST 4 Min read
IPL teams social media strategy#SSIPLWatch
#SSIPLWatch Cricketing teams or mini publishers? Recapping IPL 13 with team social media strategies
By Jagruti Verma
Nov 13, 2020 04:23 IST 3 Min read
Delhi Capitals Social Media Strategy#SSIPLWatch
#SSIPLWatch How Delhi Capitals leveraged social media to create a fandom
By Jagruti Verma
Nov 11, 2020 06:37 IST 8 Min read
IPL YouTube Strategy#SSIPLWatch
#SSIPLWatch IPL Teams YouTube strategy: Can storytelling make up for in-stadium entertainment?
By Jagruti Verma
Nov 09, 2020 06:06 IST 8 Min read
SunRisers Hyderabad Social Media Strategy#SSIPLWatch
#SSIPLWatch Glimpse into the SunRisers Hyderabad strategy to create an #OrangeArmy on social media
By Jagruti Verma
Nov 06, 2020 04:57 IST 7 Min read
Mumbai Indians social media strategy#SSIPLWatch
#SSIPLWatch How Mumbai Indians leverages social media to fuel the #OneFamily theme
By Jagruti Verma
Nov 04, 2020 04:26 IST 8 Min read
Royal Challengers Bangalore social media strategy#SSIPLWatch
#SSIPLWatch Glimpse into Royal Challengers Bangalore's #PlayBold social media strategy
By Jagruti Verma
Nov 02, 2020 07:57 IST 10 Min read
Amit Verma RapidoInterviews
We have recovered 40% of pre-COVID business so far: Amit Verma, Rapido
By Jagruti Verma
Oct 30, 2020 04:30 IST 14 Min read
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