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Karuna Sharma

Karuna Sharma is the Associate Editor at Social Samosa India, where she writes about the many manifestations of the social media world. She takes a closer look at how our daily lives are affected and shaped by the virtual world, pop culture, memes, new forms of communication, and ever-shifting social media trends. Previously, she has worked with Business Insider India, AdAge India and BestMediaInfo. When she is not working, she's mostly watching sitcoms on Netflix or petting stray cats.

Brands want to be bffExperts Speak

Why brands want to be your best friend

Brand tonality has shifted from authoritative to chattier and more relatable on social media. What’s driving this change: genuine connection or a play for fleeting likes in the attention economy?

By Karuna Sharma
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Learning boundaries from French advertising culture with Youri Guerassimov
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Good creative work creates real impact: Amitesh Rao
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Namrata Thakker Shah on why PR & communications are undervalued in the marketing ecosystem
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There’s something iffy about brands selling empowerment
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Assertiveness in women is often misunderstood: Tara Kapur
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logoApr 25, 2025 10:28 ISTlogo 9 Min read
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Unfavourable picture for the Indian AdEx: Inside the latest forecasts for 2025
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logoFeb 13, 2025 10:01 ISTlogo 4 Min read
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Bash on, regardless: Vikram Sakhuja on life lessons and leadership
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Link all your marketing efforts back to the business goal: Abhishek Gupta
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Kulvinder Ahluwalia on building long-term brands in the modern era
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