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Karuna Sharma

Karuna Sharma is the Associate Editor at Social Samosa India, where she writes about the many manifestations of the social media world. She takes a closer look at how our daily lives are affected and shaped by the virtual world, pop culture, memes, new forms of communication, and ever-shifting social media trends. Previously, she has worked with Business Insider India, AdAge India and BestMediaInfo. When she is not working, she's mostly watching sitcoms on Netflix or petting stray cats.

Impact of short form Experts Speak

The impact of short-form content and algorithms on storytelling

A look at the ongoing transformation of storytelling in Advertising, driven by Social Media algorithms and the prevalence of short-form content.

By Karuna Sharma
logoJul 09, 2024 18:26 IST logo 6 Min read
Jo Jackson Interviews
Token gestures without genuine intention are quickly spotted by digitally native consumers: Jo Jackson
By Shamita Islur & Karuna Sharma
logoJun 05, 2024 09:00 IST logo 3 Min read
Holi campaigns Experts Speak
How can brands truly bring back the missing colors in Holi campaigns?
By Sneha Medda & Karuna Sharma
logoMar 22, 2024 17:51 IST logo 6 Min read
Dunzo marketing Interviews
In-house teams enable faster decision-making & give more control: Tanveer Khan on Dunzo's marketing blueprint
By Karuna Sharma
logoOct 05, 2023 17:54 IST logo 7 Min read
Piyush Pandey Interviews
Piyush Pandey and Devika Bulchandani on cultivating future leadership at Ogilvy India
By Karuna Sharma
logoSep 27, 2023 11:37 IST logo 11 Min read
Indian AdEx Experts Speak
Experts voice optimism for H2 inspite of Indian AdEx decline seen in H1
By Karuna Sharma
logoJul 17, 2023 10:46 IST logo 7 Min read
ICC men's world cup Experts Speak
ICC Men’s World Cup 2023: Marketing kit to see more AI, AR and influencer marketing formats
By Karuna Sharma
logoJun 26, 2023 11:43 IST logo 8 Min read
mothers in advertising Experts Speak
The changing narrative of motherhood in advertising - Going beyond the 'Yes Mom' archetype
By Karuna Sharma
logoMay 11, 2023 11:41 IST logo 8 Min read
Rasna Piruz Khambatta Interviews
Rasna’s Piruz Khambatta on weaving the values of past with the plans for the future
By Karuna Sharma
logoApr 12, 2023 10:25 IST logo 5 Min read
IPL tv vs digital #SSIPLWatch
The IPL Tug Of War - TV & Digital pull out all stops, but winner remains undecided
By Karuna Sharma
logoMar 27, 2023 11:07 IST logo 9 Min read
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