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Karuna Sharma

Karuna Sharma is the Associate Editor at Social Samosa India, where she writes about the many manifestations of the social media world. She takes a closer look at how our daily lives are affected and shaped by the virtual world, pop culture, memes, new forms of communication, and ever-shifting social media trends. Previously, she has worked with Business Insider India, AdAge India and BestMediaInfo. When she is not working, she's mostly watching sitcoms on Netflix or petting stray cats.

Ogilvy CCOs indiaInterviews

Proud of India's showing at Cannes Lions 2024: Ogilvy India CCOs

In our latest episode of The Inside Stories, the three CCOs of Ogilvy India – Kainaz Karmakar, Harshad Rajadhyaksha, and Sukesh Nayak talk about the agency's four diverse campaigns that made their mark at Cannes Lions and India’s performance at the festival that was labeled as ‘disappointing’ by the media.

By Karuna Sharma
logoJul 26, 2024 15:50 ISTlogo 14 Min read
Ethinos Digital VenturesInterviews
Exclusive: Ethinos Digital Marketing partners with Pixelated Egg to expand brand communications
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logoJul 11, 2024 10:00 ISTlogo 3 Min read
Impact of short formExperts Speak
The impact of short-form content and algorithms on storytelling
By Karuna Sharma
logoJul 09, 2024 18:26 ISTlogo 6 Min read
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Token gestures without genuine intention are quickly spotted by digitally native consumers: Jo Jackson
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logoMar 22, 2024 17:51 ISTlogo 6 Min read
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logoOct 05, 2023 17:54 ISTlogo 7 Min read
Piyush PandeyInterviews
Piyush Pandey and Devika Bulchandani on cultivating future leadership at Ogilvy India
By Karuna Sharma
logoSep 27, 2023 11:37 ISTlogo 11 Min read
Indian AdExExperts Speak
Experts voice optimism for H2 inspite of Indian AdEx decline seen in H1
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logoJul 17, 2023 10:46 ISTlogo 7 Min read
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ICC Men’s World Cup 2023: Marketing kit to see more AI, AR and influencer marketing formats
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logoJun 26, 2023 11:43 ISTlogo 8 Min read
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The changing narrative of motherhood in advertising - Going beyond the 'Yes Mom' archetype
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logoMay 11, 2023 11:41 ISTlogo 8 Min read
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