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Pranali Tawte

After spending almost a decade waiting for the letter of acceptance to Hogwarts School of Witchcraft and Wizardry, she settled on being a wizard at writing. When she is not working, you will find her eating, shopping, or petting dogs. She will resurrect from the dead for donuts, dark chocolates, and an Americano. Michael Scott once said, "Sometimes I’ll start a sentence, and I don’t even know where it’s going. I just hope I find it along the way.” and it pretty much sums up her career!

Shubha PaiMarketing Shorts

What’s powering Diwali: Google India’s Shubha Pai on YouTube and CTV Campaigns

As brands wrap up a packed festive calendar and double down for Diwali, Shubha Pai, Head of Brand Solutions at Google India, reflects on what shaped this season’s campaigns, from CTV and Shorts to AI and regional creators.

By Pranali Tawte
logoOct 08, 2025 09:54 ISTlogo 4 Min read
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How India’s multi-platform entertainment drives revenue, reach, and loyalty
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logoOct 07, 2025 15:53 ISTlogo 3 Min read
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India is the largest Meta AI user: Sandhya Devanathan
By Pranali Tawte
logoOct 07, 2025 13:46 ISTlogo 2 Min read
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Experts flag 15-40% festive media inflation: How brands are staying ahead
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logoOct 06, 2025 09:29 ISTlogo 7 Min read
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Inside Navratri marketing: Experts decode the 30-40% ad wastage problem
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logoSep 25, 2025 12:03 ISTlogo 4 Min read
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Exclusive: Senthil Kumar steps down from his role as CCO at VML
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logoSep 25, 2025 09:00 ISTlogo 1 Min read
Spotify marketingBrand Saga
Brand Saga: How Spotify’s marketing tuned into culture to transform listening habits
By Pranali Tawte
logoSep 22, 2025 11:10 ISTlogo 7 Min read
best festive campaignsExperts Speak
Do the best festive campaigns begin at home?
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logoSep 19, 2025 09:00 ISTlogo 5 Min read
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L&T Finance’s Kavita Jagtiani on moving financial marketing from products to human dreams
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Exclusive: Schbang’s CCO Umma Saini exits; joins PhonePe
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