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Pranali Tawte

After spending almost a decade waiting for the letter of acceptance to Hogwarts School of Witchcraft and Wizardry, she settled on being a wizard at writing. When she is not working, you will find her eating, shopping, or petting dogs. She will resurrect from the dead for donuts, dark chocolates, and an Americano. Michael Scott once said, "Sometimes I’ll start a sentence, and I don’t even know where it’s going. I just hope I find it along the way.” and it pretty much sums up her career!

WPL 2026 buying seasonExperts Speak

Inside the WPL 2026 buying season

Rising rates, stronger viewership, and a more disciplined buying cycle are defining the WPL 2026 marketplace. Here’s how advertisers are evaluating momentum, risk, and opportunity this season.

By Pranali Tawte
logoDec 11, 2025 09:00 ISTlogo 6 Min read
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Fall of legacy brands: Where do clients stand?
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logoDec 05, 2025 07:00 ISTlogo 8 Min read
The Collective on Omnicom-IPG leadershipIndustry Updates
The Collective raises concern over lack of women leaders in newly announced Omnicom-IPG structure
By Pranali Tawte
logoDec 04, 2025 10:57 ISTlogo 2 Min read
Networks vs IndependentsExperts Speak
As holding companies streamline, do independent agencies gain an edge?
By Pranali Tawte
logoDec 04, 2025 07:00 ISTlogo 6 Min read
Sanjay MehtaInterviews
Advertising still treats ageing as either illness, retirement, or dependence: Sanjay Mehta
By Pranali Tawte
logoDec 02, 2025 09:00 ISTlogo 7 Min read
MP TourismBrand Saga
Brand Saga: How MP Tourism became the heart of India
By Pranali Tawte
logoDec 01, 2025 09:00 ISTlogo 10 Min read
Omnicom-IPGExperts Speak
Challenges that lie ahead for Omnicom-IPG after EU’s green light
By Pranali Tawte
logoNov 26, 2025 09:00 ISTlogo 5 Min read
Brand Saga GIVABrand Saga
Brand Saga: The marketing and celebrity playbook behind GIVA’s rise
By Pranali Tawte
logoNov 24, 2025 09:00 ISTlogo 7 Min read
Influencer marketing wedding seasonExperts Speak
Influencer marketing now takes 20-30% of wedding-season media budgets
By Pranali Tawte
logoNov 20, 2025 18:17 ISTlogo 6 Min read
Wedding media mixExperts Speak
The big fat media mix of India’s wedding season
By Pranali Tawte
logoNov 17, 2025 09:14 ISTlogo 5 Min read
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