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Pranali Tawte

After spending almost a decade waiting for the letter of acceptance to Hogwarts School of Witchcraft and Wizardry, she settled on being a wizard at writing. When she is not working, you will find her eating, shopping, or petting dogs. She will resurrect from the dead for donuts, dark chocolates, and an Americano. Michael Scott once said, "Sometimes I’ll start a sentence, and I don’t even know where it’s going. I just hope I find it along the way.” and it pretty much sums up her career!

DDB Mudra Group #SSCannesWatch

Unpacking DDB Mudra Group’s entries for Cannes Lions 2025

From confronting period taboos to hosting a virtual wedding, DDB Mudra Group’s four Cannes Lions 2025 entries spotlight cultural shifts and digital behaviour.

By Pranali Tawte
Jun 09, 2025 11:29 IST 5 Min read
IPL 2025 wrap Experts Speak
IPL 2025 wraps up but was it worth the spend for advertisers?
By Pranali Tawte
Jun 05, 2025 10:55 IST 10 Min read
tgthr. Cannes Lions #SSCannesWatch
Deconstructing tgthr.’s entries for Cannes Lions 2025
By Pranali Tawte
Jun 04, 2025 11:02 IST 4 Min read
Wondrlab Cannes entries #SSCannesWatch
Inside Wondrlab's entries for Cannes Lions 2025
By Pranali Tawte
Jun 04, 2025 11:00 IST 4 Min read
Winning a Cannes Lions Experts Speak
The (unofficial) guide to winning a Cannes Lion
By Pranali Tawte
Jun 02, 2025 09:25 IST 9 Min read
Zivame Brand Saga
Brand Saga: Zivame’s marketing shift away from the hush-hush around lingerie
By Pranali Tawte
May 20, 2025 16:04 IST 8 Min read
Abby Awards 2025 Samosa Snippets
Not just for the 'Big Boys': ABBY Awards
By Pranali Tawte
May 20, 2025 10:47 IST 4 Min read
Goafest 2024 Samosa Snippets
Goafest 2025 amplifies its fun element to woo young marketers
By Pranali Tawte
May 19, 2025 11:44 IST 3 Min read
GroupM rebranding Experts Speak
GroupM’s shakeup and possible impact on workforce
By Pranali Tawte
May 13, 2025 16:32 IST 9 Min read
Mothers day ads Experts Speak
If she’s not smiling and sacrificing, is she still a 'good mom'?
By Pranali Tawte
May 08, 2025 17:49 IST 7 Min read
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