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Pranali Tawte

After spending almost a decade waiting for the letter of acceptance to Hogwarts School of Witchcraft and Wizardry, she settled on being a wizard at writing. When she is not working, you will find her eating, shopping, or petting dogs. She will resurrect from the dead for donuts, dark chocolates, and an Americano. Michael Scott once said, "Sometimes I’ll start a sentence, and I don’t even know where it’s going. I just hope I find it along the way.” and it pretty much sums up her career!

Cindy Rose WPP Experts Speak

Can Cindy Rose be the missing piece WPP needs?

WPP’s surprise move to appoint Cindy Rose as CEO signals more than a leadership change, it hints at a deeper identity crisis. As clients exit, revenue declines, and questions of purpose loom large, can Rose fix what’s broken, or will she redefine what WPP stands for altogether?

By Pranali Tawte
Jul 17, 2025 13:13 IST 8 Min read
Bumble Marketing Brand Saga
Brand Saga: How Bumble’s marketing flipped dating norms with the first move
By Pranali Tawte
Jul 15, 2025 18:47 IST 10 Min read
Sumeet Bhojani Interviews
Godrej Enterprises earmarks ₹1,500 crore for branding and marketing over 3 years
By Pranali Tawte
Jul 08, 2025 16:47 IST 9 Min read
content distribution Experts Speak
Where does content really land today?
By Pranali Tawte
Jul 04, 2025 13:22 IST 5 Min read
H1 H2 Experts Speak
After a volatile H1, advertising anticipates smoother sailing in H2
By Pranali Tawte
Jul 02, 2025 20:27 IST 7 Min read
Templatisation trap SM Live
Why brand feeds all look the same
By Pranali Tawte
Jun 30, 2025 19:49 IST 3 Min read
Content distribution SM Live
Rethinking content distribution in 2025
By Pranali Tawte
Jun 30, 2025 19:28 IST 3 Min read
Mayur Hola SMLive SM Live
Mayur Hola on building the brand that doesn’t take itself seriously
By Pranali Tawte
Jun 30, 2025 15:50 IST 2 Min read
Cannes Lions 2025. Experts Speak
Cannes Lions 2025: 12 agencies and 32 Lions tell a bigger story
By Pranali Tawte
Jun 24, 2025 13:11 IST 5 Min read
Britannia and Talented Industry Updates
Britannia and Talented respond to questions around Cannes-winning campaign
By Pranali Tawte
Jun 23, 2025 12:58 IST 5 Min read
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