Pranali Tawte

After spending almost a decade waiting for the letter of acceptance to Hogwarts School of Witchcraft and Wizardry, she settled on being a wizard at writing. When she is not working, you will find her eating, shopping, or petting dogs. She will resurrect from the dead for donuts, dark chocolates, and an Americano. Michael Scott once said, "Sometimes I’ll start a sentence, and I don’t even know where it’s going. I just hope I find it along the way.” and it pretty much sums up her career!

content distribution

Where does content really land today?

It’s not just about views or virality anymore. From dark social to niche communities, industry insiders share how brands are tracking real engagement and reimagining their distribution strategy.

By Pranali Tawte

Jul 04, 2025 13:22 IST logo

5 Min read

After a volatile H1, advertising anticipates smoother sailing in H2

By Pranali Tawte

Jul 02, 2025 20:27 IST logo

7 Min read

Templatisation trap

Why brand feeds all look the same

By Pranali Tawte

Jun 30, 2025 19:49 IST logo

3 Min read

Content distribution

Rethinking content distribution in 2025

By Pranali Tawte

Jun 30, 2025 19:28 IST logo

3 Min read

Mayur Hola SMLive

Mayur Hola on building the brand that doesn’t take itself seriously

By Pranali Tawte

Jun 30, 2025 15:50 IST logo

2 Min read

Cannes Lions 2025.

Cannes Lions 2025: 12 agencies and 32 Lions tell a bigger story

By Pranali Tawte

Jun 24, 2025 13:11 IST logo

5 Min read

Britannia and Talented

Industry Updates

Britannia and Talented respond to questions around Cannes-winning campaign

By Pranali Tawte

Jun 23, 2025 12:58 IST logo

5 Min read

The agency’s trophy cabinet now has a Lion. What changes?

By Pranali Tawte

Jun 19, 2025 13:17 IST logo

6 Min read

What WPP’s next CEO must fix first

By Pranali Tawte

Jun 16, 2025 16:59 IST logo

9 Min read

TBWA India’s Cannes 2025 entry reflects on language, identity, and expression

By Pranali Tawte

Jun 12, 2025 19:40 IST logo

2 Min read