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Pranali Tawte

After spending almost a decade waiting for the letter of acceptance to Hogwarts School of Witchcraft and Wizardry, she settled on being a wizard at writing. When she is not working, you will find her eating, shopping, or petting dogs. She will resurrect from the dead for donuts, dark chocolates, and an Americano. Michael Scott once said, "Sometimes I’ll start a sentence, and I don’t even know where it’s going. I just hope I find it along the way.” and it pretty much sums up her career!

The Whole TruthExperts Speak

The Whole Truth under the microscope

When a brand built on transparency faces a storm, what does it take to emerge with credibility intact? And what lessons can other brands take away from its misstep? We put these questions to experts.

By Pranali Tawte
logoAug 18, 2025 12:27 ISTlogo 8 Min read
Shekhar BanerjeeInterviews
Shekhar Banerjee on the fragmented media ecosystem of 2025
By Pranali Tawte
logoAug 13, 2025 10:35 ISTlogo 7 Min read
Harshdeep ChhabraMarketing Shorts
Deconstructing GCPL’s media strategy with Harshdeep Chhabra
By Pranali Tawte
logoAug 13, 2025 10:34 ISTlogo 7 Min read
Pelki TsheringMarketing Shorts
Tanishq’s marketing chief on crafting heartfelt festive ads
By Pranali Tawte
logoAug 08, 2025 12:51 ISTlogo 5 Min read
Festive campaigns timingExperts Speak
Can festive campaign timing make or break your ROI?
By Pranali Tawte
logoAug 06, 2025 13:59 ISTlogo 5 Min read
Harshad and KainazSamosa Snippets
I'm chai & she's coffee: How Harshad and Kainaz became each other's constant
By Pranali Tawte
logoAug 02, 2025 18:34 ISTlogo 9 Min read
Ajit VargheseMarketing Shorts
Ajit Varghese on reviving Kyunki and the future of fictional IPs
By Pranali Tawte
logoJul 30, 2025 17:17 ISTlogo 4 Min read
Rajah ChaudhryMarketing Shorts
NBA's Rajah Chaudhry on embedding basketball into India’s cultural DNA
By Pranali Tawte
logoJul 25, 2025 15:25 ISTlogo 6 Min read
business of emotionsExperts Speak
When the emotion tank runs out in the business of emotions
By Pranali Tawte
logoJul 24, 2025 14:37 ISTlogo 7 Min read
Cindy Rose WPPExperts Speak
Can Cindy Rose be the missing piece WPP needs?
By Pranali Tawte
logoJul 17, 2025 13:13 ISTlogo 8 Min read
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