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Pranali Tawte

After spending almost a decade waiting for the letter of acceptance to Hogwarts School of Witchcraft and Wizardry, she settled on being a wizard at writing. When she is not working, you will find her eating, shopping, or petting dogs. She will resurrect from the dead for donuts, dark chocolates, and an Americano. Michael Scott once said, "Sometimes I’ll start a sentence, and I don’t even know where it’s going. I just hope I find it along the way.” and it pretty much sums up her career!

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Crompton’s Tanmay Prusty on marketing in categories where features look the same

As Crompton raises marketing spends and shifts upstream, Tanmay Prusty explains how the brand is building preference in function-led, feature-parity categories.

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As customer expectations surge, Havas CX flags a growing ‘experience debt’ across brands
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WPL will increasingly be seen as a long-term brand platform, not a tactical sponsorship: Anup Govindan
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