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Pranali Tawte

After spending almost a decade waiting for the letter of acceptance to Hogwarts School of Witchcraft and Wizardry, she settled on being a wizard at writing. When she is not working, you will find her eating, shopping, or petting dogs. She will resurrect from the dead for donuts, dark chocolates, and an Americano. Michael Scott once said, "Sometimes I’ll start a sentence, and I don’t even know where it’s going. I just hope I find it along the way.” and it pretty much sums up her career!

WPL 2026Experts Speak

WPL 2026 attracts stronger brand pull after World Cup triumph

After the Women’s World Cup victory, brands are rethinking their WPL playbooks, expanding media mixes and investing with sharper ROI expectations.

By Pranali Tawte
logoJan 12, 2026 14:58 ISTlogo 9 Min read
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Brands break down their media strategy and mix for Bigg Boss Marathi
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Slower growth pushed India's OTT platforms to rethink strategy in 2025
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logoDec 30, 2025 12:55 ISTlogo 6 Min read
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Why experiences became AlcoBev’s most valuable media in 2025
By Pranali Tawte
logoDec 26, 2025 13:08 ISTlogo 6 Min read
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What Shark Tank India reveals about building scalable IPs in OTT
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logoDec 19, 2025 15:36 ISTlogo 4 Min read
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What did media heads find at the end of the marketing funnel in 2025?
By Pranali Tawte
logoDec 17, 2025 14:09 ISTlogo 5 Min read
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Vineet Sharma on AB InBev’s big cricket leap with global ICC partnership
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