Prantik is a Managing Partner at Happy Marketer and leads the Social, Mobile & Display Advertising practice at the firm. Over the last decade, he has advised regional APAC brands on crafting & implementing digital strategies that are aligned to an organization’s bottom line. He believes that businesses & brands must leverage social beyond just tactical marketing campaigns and maximize its potential across an entire organization. He sits on the Global Digital Board of Time International, a leading luxury chain in Asia. When not with clients, he enjoys influencing people on social media (Klout score of 70!) or playing cricket! You can reach him at @pranmaz