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Shamita Islur

Shamita Islur is a writer on a journey to create an impact with her written & (occasionally) spoken words. She wants to bring forth thought-provoking & emotionally riveting stories inspired by the new-age media. When she isn't at her day job, she can be found daydreaming & fangirling over her favorite K-actors/actresses.

festive optimism in FMCG Experts Speak

Steady monsoon lifts rural demand and brings festive optimism in FMCG

Marketing leaders highlight the importance of rural demand for favourable monsoons and predict how it could affect their ad spends, noting that effectively leveraging their marketing strategies during the monsoon could impact their festive activities.

By Shamita Islur
Aug 22, 2024 18:01 IST 7 Min read
Aalap DesaiSamosa Snippets
It's the people who set us apart: Aalap Desai reflects on tgthr’s first year
By Shamita Islur
Aug 16, 2024 15:55 IST 5 Min read
Tata Tea Premium & Independence DaySamosa Snippets
Tata Tea Premium & Independence Day: Celebrating regional heritage with hyper-local campaigns
By Shamita Islur
Aug 13, 2024 17:38 IST 6 Min read
Independence Day campaignsTopical Spot
Independence Day campaigns over the years: Celebrating Unity, Freedom & Culture
By Shamita Islur
Aug 12, 2024 18:05 IST 2 Min read
Threads become an important medium Experts Speak
Can Threads become an important medium for advertisers?
By Shamita Islur
Aug 08, 2024 18:06 IST 6 Min read
Tic Tac's Zoher Kapuswala Interviews
Tic Tac's Zoher Kapuswala on connecting with Gen Z through music and innovation
By Shamita Islur
Jul 31, 2024 09:11 IST 7 Min read
Rohan BhansaliInterviews
Rohan Bhansali on why legacy agencies merging is detrimental for A&M;
By Shamita Islur
Jul 23, 2024 13:17 IST 7 Min read
when a merger failsExperts Speak
What happens when a merger fails?
By Shamita Islur
Jul 16, 2024 18:07 IST 7 Min read
AI campaigns in advertisingExperts Speak
How can the advertising industry keep the he‘art’ alive in AI campaigns?
By Shamita Islur
Jul 08, 2024 13:57 IST 7 Min read
Content Creators on adaptingSM Live
Content Creators on adapting & innovating strategies for social platforms
By Shamita Islur
Jul 01, 2024 16:19 IST 4 Min read
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