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Sneha Medda

A woman of letters who scribbles words in her free time and when working. Likes to question the ifs and buts of everything and nothing; while daydreaming of having an impact on the world with her writings someday. She prefers to watch and observe while sipping on her black coffee; but will surely destroy you with words if the topic in question has anything to do with feminism, mental health, makeup and/or K-Pop. That too in five languages!

ChandrayaanTopical Spot

Successful landing of Chandrayaan-3 sparks creatives in the brandverse

As Chandrayaan-3 safely set foot on the moon on August 23, brands rejoiced in the victory and turned it into a moment marketing fest. Here’s a look at how the event unfolded.

By Sneha Medda
logoAug 23, 2023 21:39 ISTlogo 2 Min read
Air India's RebrandingExperts Speak
Experts Speak: Will Air India’s rebranding see a smooth landing?
By Sneha Medda
logoAug 17, 2023 11:03 ISTlogo 7 Min read
brand's advertising historyTopical Spot
Seven Indian brands' advertising history through the years
By Sneha Medda
logoAug 14, 2023 13:07 ISTlogo 4 Min read
generative ai for adsExperts Speak
Expert Speak: How to use ASCI’s guidelines on Generative AI for ads while ensuring compliance and ethical conduct
By Sneha Medda
logoAug 09, 2023 12:39 ISTlogo 10 Min read
Anukool KumarSamosa Snippets
The power of marketing lies in the connection you make with your customer: Anukool Kumar, Tinder
By Sneha Medda
logoAug 08, 2023 12:43 ISTlogo 15 Min read
Urbanic's New logoSamosa Snippets
Exclusive: Rahul Dayama on unveiling Urbanic's new logo and brand identity
By Sneha Medda
logoAug 03, 2023 10:05 ISTlogo 13 Min read
Shamik SharmaSamosa Snippets
Marketing Shorts: Shamik Sharma on cult.sport tapping ‘Indian Sports’ in their marketing strategy
By Sneha Medda
logoJul 31, 2023 10:44 ISTlogo 22 Min read
Ashok JaiswarInterviews
Finolex’s Ashok Jaiswar on marketing a legacy brand by building brand loyalty & humour
By Sneha Medda
logoJul 25, 2023 13:04 ISTlogo 6 Min read
cafe businessExperts Speak
What to expect from India's burgeoning cafe culture?
By Sneha Medda
logoJul 24, 2023 09:59 ISTlogo 33 Min read
barbie x brandTopical Spot
From Airbnb to Uno, here are some key Barbie collaborations
By Sneha Medda
logoJul 21, 2023 04:30 ISTlogo 31 Min read
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