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Sneha Medda

A woman of letters who scribbles words in her free time and when working. Likes to question the ifs and buts of everything and nothing; while daydreaming of having an impact on the world with her writings someday. She prefers to watch and observe while sipping on her black coffee; but will surely destroy you with words if the topic in question has anything to do with feminism, mental health, makeup and/or K-Pop. That too in five languages!

Omnicom’s reshaped empireSamosa Snippets

What BBDO, TBWA and McCann bring to Omnicom’s reshaped empire

Omnicom’s acquisition of IPG has triggered the largest creative consolidation in advertising history, retiring DDB, FCB and MullenLowe and elevating BBDO, TBWA and McCann as its global networks. We trace the history, creative philosophies and impact of the three agencies now shaping the holding company’s future.

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