• Latest Updates
    • Industry News
  • Campaign Updates
    • Campaign Spot
    • Campaign Feature
    • Campaign Face Off
    • Campaign Review
    • Topical Spot
    • Ad Spot
  • Industry Telescope
    • Expert Speak
    • Guest Post
    • Campaign Confessions
  • Interviews
  • The Pulse
    • Special Editions
    • Cinema Advertising
  • Case Studies
  • Events
    • 30Under30
    • SuperWomen
    • Best Social Media Brands
    • Indian Agency Awards
  • Platform Updates
    • How To
    • Instagram
    • Facebook
    • Threads
    • LinkedIn
    • Twitter
    • Google
    • Youtube
    • SnapChat
    • Pinterest
  • Marketer's Hub
    • Samosa Snippets
    • Brand Saga
    • Decode
    • Social Media Strategy
    • Deep Dive
ad_close_btn
  • Latest Stories
  • News
  • Industry Updates
  • Topical Spot
  • Experts Speak
  • Interviews
  • Case Studies
  • Campaign Spot
  • Guest Post
  • Samosa Snippets

Powered by :

You have successfully subscribed the newsletter.
banner
author image

Sneha Medda

A woman of letters who scribbles words in her free time and when working. Likes to question the ifs and buts of everything and nothing; while daydreaming of having an impact on the world with her writings someday. She prefers to watch and observe while sipping on her black coffee; but will surely destroy you with words if the topic in question has anything to do with feminism, mental health, makeup and/or K-Pop. That too in five languages!

BFSI marketing 2026Experts Speak

BFSI marketing 2026: The next phase of familiarity, trust, and AI

BFSI brands in 2026 are grappling with a digital-first and sceptical audience. In this story, BFSI leaders break down the marketing shifts, proof points, and strategic bets shaping the year ahead.

By Sneha Medda
logoFeb 05, 2026 09:00 ISTlogo 8 Min read
Amrith Gopinath DLF retailInterviews
Amrith Gopinath on physical retail as a media network in the age of e-commerce
By Sneha Medda
logoFeb 03, 2026 09:01 ISTlogo 7 Min read
Union Budget 2026Samosa Snippets
Union Budget 2026 puts India’s creative & digital economy at front
By Sneha Medda
logoFeb 02, 2026 15:42 ISTlogo 13 Min read
Regional influencers 2030Experts Speak
How influencer marketing in India is being rewritten for 2030
By Sneha Medda
logoJan 29, 2026 15:06 ISTlogo 9 Min read
Himalaya’s WPL marketing strategyMarketing Shorts
How purpose-led storytelling is redefining Himalaya’s WPL marketing strategy
By Sneha Medda
logoJan 28, 2026 09:00 ISTlogo 4 Min read
alcobev marketing 2030Experts Speak
Culture, tech & regulations to shape alcobev marketing by 2030
By Sneha Medda
logoJan 23, 2026 09:00 ISTlogo 9 Min read
Pepperfy Kulbhushan AtkarMarketing Shorts
Pepperfry to allocate 10-12% of its marketing budget to influencers in 2026
By Sneha Medda
logoJan 21, 2026 13:35 ISTlogo 7 Min read
Plum sunscreen marketingMarketing Shorts
Plum’s Akansha Baliga on why sunscreen marketing is no longer seasonal
By Sneha Medda
logoJan 16, 2026 13:52 ISTlogo 5 Min read
Harvest festival advertisingExperts Speak
Harvest festival advertising: Regional focus drove 60-75% of media spends
By Sneha Medda
logoJan 16, 2026 09:01 ISTlogo 9 Min read
Indian advertisingExperts Speak
Indian advertising in 2026: Creativity in an era of AI, data and mergers
By Sneha Medda
logoJan 05, 2026 13:10 ISTlogo 7 Min read
1 2 ... Next

banner
banner
banner
Latest Stories
banner
banner
Latest Stories
Latest Stories
    Powered by


    Subscribe to our Newsletter!




    Powered by
    Select Language
    English

    Share this article

    If you liked this article share it with your friends.
    they will thank you later

    Facebook
    Twitter
    Whatsapp

    Copied!