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Sneha Medda

A woman of letters who scribbles words in her free time and when working. Likes to question the ifs and buts of everything and nothing; while daydreaming of having an impact on the world with her writings someday. She prefers to watch and observe while sipping on her black coffee; but will surely destroy you with words if the topic in question has anything to do with feminism, mental health, makeup and/or K-Pop. That too in five languages!

blup - 2025-10-17T123526.678Interviews

BIBA allocates its highest visibility and 40-45% of spends to festive months

BIBA’s Head of Marketing, Ekta Dutta, shares how the brand navigates India’s dense festive calendar through regional storytelling, influencer collaborations, and AI-led personalisation and more.

By Sneha Medda
logoOct 17, 2025 12:42 ISTlogo 7 Min read
North Indian Diwali campaignsExperts Speak
Why homecoming is at the heart of North Indian Diwali campaigns
By Sneha Medda
logoOct 16, 2025 16:42 ISTlogo 7 Min read
apparel brands festive seasonExperts Speak
How apparel brands sparked festive joy this season
By Sneha Medda
logoOct 16, 2025 13:36 ISTlogo 6 Min read
Mia by Tanishq’s Shyamala RamananMarketing Shorts
Mia by Tanishq’s Shyamala Ramanan outlines a renewed marketing plan to target Gen Z
By Sneha Medda
logoOct 16, 2025 09:00 ISTlogo 5 Min read
Hiring in A&M industryJob Trends
Hiring in A&M industry rises 8-15% amid festive demand
By Sneha Medda
logoOct 10, 2025 09:00 ISTlogo 2 Min read
Gen Z DiwaliExperts Speak
This Diwali, brands bet on humour to connect with Gen Z
By Sneha Medda
logoOct 10, 2025 09:00 ISTlogo 5 Min read
AI reshapingIndustry Updates
How AI is reshaping content & audience engagement in India
By Sneha Medda
logoOct 07, 2025 17:21 ISTlogo 3 Min read
arun s metaIndustry Updates
Gen Z, AI, & Short-form video: Arun Srinivas on India’s media shifts
By Sneha Medda
logoOct 07, 2025 16:09 ISTlogo 2 Min read
Sam Balsara MadisonIndustry Updates
Marketers must resist the temptation to focus only on short-term performance: Sam Balsara
By Sneha Medda
logoOct 07, 2025 13:50 ISTlogo 2 Min read
TRAI’s Anil Kumar LahotiIndustry Updates
TRAI’s Anil Kumar Lahoti on balancing innovation & regulations in India's evolving Broadcast sector
By Sneha Medda
logoOct 07, 2025 12:59 ISTlogo 4 Min read
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