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Sneha Medda

A woman of letters who scribbles words in her free time and when working. Likes to question the ifs and buts of everything and nothing; while daydreaming of having an impact on the world with her writings someday. She prefers to watch and observe while sipping on her black coffee; but will surely destroy you with words if the topic in question has anything to do with feminism, mental health, makeup and/or K-Pop. That too in five languages!

Wedding celebrity endorsementsExperts Speak

Wedding season expected to trigger a revival in celebrity endorsements

Celebrity endorsement volumes may have dipped this year, but not in the wedding economy. Celebrity couples continue to dominate ad share, while a new wave led by women cricketers is changing the category’s face. Brand consultants break down which celebrity is the brand's favourite this season.

By Sneha Medda
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