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Sneha Medda

A woman of letters who scribbles words in her free time and when working. Likes to question the ifs and buts of everything and nothing; while daydreaming of having an impact on the world with her writings someday. She prefers to watch and observe while sipping on her black coffee; but will surely destroy you with words if the topic in question has anything to do with feminism, mental health, makeup and/or K-Pop. That too in five languages!

women in festive adsExperts Speak

Have women in festive ads stepped out of the kitchen?

Festive ads still often show women as caregivers and backdrops to celebration. But some brands are starting to spotlight women as independent, self-celebrating, and breaking traditional roles, raising the question of whether advertising can finally reflect them fully.

By Sneha Medda
logoOct 23, 2025 10:00 ISTlogo 7 Min read
Britannia’s Siddharth GuptaMarketing Shorts
Britannia’s Siddharth Gupta on the marketing mantra behind keeping legacy brands fresh
By Sneha Medda
logoOct 22, 2025 10:00 ISTlogo 5 Min read
blup - 2025-10-17T123526.678Interviews
BIBA allocates its highest visibility and 40-45% of spends to festive months
By Sneha Medda
logoOct 17, 2025 12:42 ISTlogo 7 Min read
North Indian Diwali campaignsExperts Speak
Why homecoming is at the heart of North Indian Diwali campaigns
By Sneha Medda
logoOct 16, 2025 16:42 ISTlogo 7 Min read
apparel brands festive seasonExperts Speak
How apparel brands sparked festive joy this season
By Sneha Medda
logoOct 16, 2025 13:36 ISTlogo 6 Min read
Mia by Tanishq’s Shyamala RamananMarketing Shorts
Mia by Tanishq’s Shyamala Ramanan outlines a renewed marketing plan to target Gen Z
By Sneha Medda
logoOct 16, 2025 09:00 ISTlogo 5 Min read
Hiring in A&M industryJob Trends
Hiring in A&M industry rises 8-15% amid festive demand
By Sneha Medda
logoOct 10, 2025 09:00 ISTlogo 2 Min read
Gen Z DiwaliExperts Speak
This Diwali, brands bet on humour to connect with Gen Z
By Sneha Medda
logoOct 10, 2025 09:00 ISTlogo 5 Min read
AI reshapingIndustry Updates
How AI is reshaping content & audience engagement in India
By Sneha Medda
logoOct 07, 2025 17:21 ISTlogo 3 Min read
arun s metaIndustry Updates
Gen Z, AI, & Short-form video: Arun Srinivas on India’s media shifts
By Sneha Medda
logoOct 07, 2025 16:09 ISTlogo 2 Min read
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