author image

Sneha Medda

A woman of letters who scribbles words in her free time and when working. Likes to question the ifs and buts of everything and nothing; while daydreaming of having an impact on the world with her writings someday. She prefers to watch and observe while sipping on her black coffee; but will surely destroy you with words if the topic in question has anything to do with feminism, mental health, makeup and/or K-Pop. That too in five languages!

learning global mental health ads Experts Speak

Learning from global mental health ads

Creative folks say it’s time to move beyond metaphors and polished narratives, because the most powerful mental health ads don’t just inspire, they make people feel seen. As global campaigns lean into emotional clarity and discomfort, can Indian advertising let go of softness and start telling stories that truly connect?

By Sneha Medda
May 29, 2025 14:52 IST 5 Min read
Shaifali Gautam CaratLane Marketing Shorts
CaratLane earmarks ₹2–3 crores in digital media to market collection celebrating women in aviation
By Sneha Medda
May 28, 2025 13:06 IST 5 Min read
brands for Pride Experts Speak
How can brands show up for Pride?
By Sneha Medda
May 22, 2025 10:00 IST 6 Min read
language of Gen Z with KFC Marketing Shorts
Speaking the language of Gen Z with KFC India’s marketing officer
By Sneha Medda
May 16, 2025 13:07 IST 4 Min read
mom ran my business Samosa Snippets
What if my mom ran my business?
By Sneha Medda
May 09, 2025 14:49 IST 10 Min read
Gen Z watching IPL Experts Speak
Gen Z is watching IPL but not the way brands think
By Sneha Medda
May 07, 2025 13:37 IST 5 Min read
Indian ads queer characters Writer's Corner
What if iconic Indian ads had queer characters?
By Sneha Medda
May 02, 2025 10:00 IST 6 Min read
FLO educate menstruators Social Media Strategy
How FLO uses Instagram to educate menstruators with information and humor
By Sneha Medda
Apr 28, 2025 17:37 IST 6 Min read
creative mood IPL season Experts Speak
What’s the creative mood like this IPL season?
By Sneha Medda
Apr 24, 2025 12:56 IST 5 Min read
influencers have taboo conversations Experts Speak
Why brands turn to influencers to have taboo conversations with consumers
By Sneha Medda
Apr 18, 2025 09:59 IST 7 Min read
Prev 1 2 3 ... Next