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Sneha Medda

A woman of letters who scribbles words in her free time and when working. Likes to question the ifs and buts of everything and nothing; while daydreaming of having an impact on the world with her writings someday. She prefers to watch and observe while sipping on her black coffee; but will surely destroy you with words if the topic in question has anything to do with feminism, mental health, makeup and/or K-Pop. That too in five languages!

brands package the festive spirit Experts Speak

How can brands package the festive spirit with emotion, culture & sustainability

Festive seasons are a time when brands put extra effort into their packaging to connect with consumers. Experts say that by incorporating cultural elements and sustainable materials, brands can create memorable experiences that resonate during celebrations.

By Sneha Medda
Sep 23, 2024 14:34 IST 7 Min read
Clinic Plus Daughter's Day Campaign Spot
Clinic Plus celebrates daughters by giving an ode to the ones that were never wished for
By Sneha Medda
Sep 19, 2024 18:58 IST 2 Min read
Label Earthen Social Media Strategy
Colours that tell stories: Decoding Label Earthen’s brand personality on Instagram
By Sneha Medda
Sep 18, 2024 14:13 IST 5 Min read
Coach's new campaign Campaign Spot
Elle Fanning, Charles Melton, Nazha, & Youngji Lee dance to self-express in Coach's new campaign
By Sneha Medda
Sep 16, 2024 18:53 IST 2 Min read
ISL's new ad Campaign Spot
Sunil Chhetri & Bhaichung Bhutia hunt for India's next football star in ISL's new ad
By Sneha Medda
Sep 10, 2024 18:57 IST 2 Min read
OOH festive season Experts Speak
Will OOH take a backseat this festive season?
By Sneha Medda
Sep 09, 2024 15:49 IST 7 Min read
Image Courtesy - Pinterest Experts Speak
Teacher's Day special: Ad gurus honour their mentors
By Sneha Medda
Sep 05, 2024 13:12 IST 7 Min read
Onam narratives Experts Speak
Understanding cultural nuances that strengthen Onam's celebration in the ad world
By Sneha Medda
Sep 04, 2024 09:30 IST 6 Min read
Torani’s latest campaign Campaign Spot
Torani’s latest campaign explores seven stages of love through Lord Krishna and Radha’s eternal bond
By Sneha Medda
Aug 28, 2024 19:01 IST 3 Min read
FMCG’s creative mood Experts Speak
A peek inside FMCG’s creative mood for this festive season
By Sneha Medda
Aug 28, 2024 13:29 IST 6 Min read
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