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Sneha Medda

A woman of letters who scribbles words in her free time and when working. Likes to question the ifs and buts of everything and nothing; while daydreaming of having an impact on the world with her writings someday. She prefers to watch and observe while sipping on her black coffee; but will surely destroy you with words if the topic in question has anything to do with feminism, mental health, makeup and/or K-Pop. That too in five languages!

AI in festiveExperts Speak

Experts Speak: AI has the potential to create the biggest fireworks this festive season

This festive season, ad spends is expected to see at least a 15% hike. Amid this, AI continues to gain momentum in the A&M landscape. Experts believe brands will go all out with AI during the festivities. We try to find out how this will unfold.

By Sneha Medda
logoSep 11, 2023 17:16 ISTlogo 6 Min read
Inclusivity for dummiesWriter's Corner
Inclusivity for dummies: How to tell if your ad is tokenistic
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logoSep 08, 2023 17:51 ISTlogo 7 Min read
10 minute reelsExperts Speak
Experts Speak: As Instagram tests 10-minute Reels, what will it mean for the future of video content?
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logoSep 06, 2023 13:24 ISTlogo 6 Min read
Bollywood MarketingExperts Speak
As Bollywood gets its charm back, experts recommend bringing a fresh approach to marketing
By Sneha Medda
logoSep 04, 2023 12:28 ISTlogo 6 Min read
Vivek SrivatsaMarketing Shorts
Vivek Srivatsa of TATA.ev on taking a turn towards sustainability with new brand identity
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logoAug 31, 2023 15:25 ISTlogo 3 Min read
Threads' launchExperts Speak
Experts Speak: Can Threads leapfrog X in the long run?
By Sneha Medda
logoAug 29, 2023 16:50 ISTlogo 5 Min read
Vishal Subharwal HDFC headshot.jpgFeatured
With media fragmentation today, single-medium efforts deliver limited impact: Vishal Subharwal of HDFC Life
By Sneha Medda
logoAug 25, 2023 11:30 ISTlogo 6 Min read
Himanshu arora social pangaSamosa Snippets
Acquisition Tales: Social Panga eyes global presence after joining hands with LS Digital
By Sneha Medda
logoAug 25, 2023 14:22 ISTlogo 3 Min read
Abbey Thomas-homSamosa Snippets
Volkswagen India’s Abbey Thomas on making a swift switch from model communication to brand communication
By Sneha Medda
logoAug 25, 2023 13:01 ISTlogo 3 Min read
ChandrayaanTopical Spot
Successful landing of Chandrayaan-3 sparks creatives in the brandverse
By Sneha Medda
logoAug 23, 2023 21:39 ISTlogo 2 Min read
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