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Sneha Medda

A woman of letters who scribbles words in her free time and when working. Likes to question the ifs and buts of everything and nothing; while daydreaming of having an impact on the world with her writings someday. She prefers to watch and observe while sipping on her black coffee; but will surely destroy you with words if the topic in question has anything to do with feminism, mental health, makeup and/or K-Pop. That too in five languages!

JSW PaintsInterviews

Key mediums for IPL are driven from the audiences' POV which is digital-social & OTT: Anuradha Bose

By Sneha Medda
logoApr 18, 2023 12:00 ISTlogo 5 Min read
Campa ColaCampaign Feature
A look at the advertising journey of the Great Indian Fizz - Campa Cola
By Sneha Medda
logoApr 05, 2023 11:02 ISTlogo 5 Min read
April Fools 2023Topical Spot
April Fools 2023: Flights with no babies to AI rings; brands prank consumers
By Sneha Medda
logoApr 03, 2023 10:08 ISTlogo 13 Min read
meeshoInterviews
Meesho's marketing strategy: How affordability became the brand keyword
By Sneha Medda
logoMar 30, 2023 07:28 ISTlogo 15 Min read
JeeruInterviews
Jeeru to J: The journey from word-of-mouth marketing to the beverage of the youth
By Sneha Medda
logoMar 28, 2023 09:34 ISTlogo 4 Min read
Campa ColaIndustry Updates
Campa Cola unveils new avatar with Elephant
By Sneha Medda
logoMar 27, 2023 08:30 ISTlogo 2 Min read
Pradeep SarkarSamosa Snippets
Remembering the Adman - Pradeep Sarkar
By Sneha Medda
logoMar 24, 2023 09:30 ISTlogo 2 Min read
small role, big impactTopical Spot
Moment marketing plays a small role but has a big impact; brands show how with topical posts
By Sneha Medda
logoMar 22, 2023 07:00 ISTlogo 5 Min read
RebrandingInterviews
Expert Speak: The Do's & Don'ts of rebranding...
By Sneha Medda
logoMar 20, 2023 10:31 ISTlogo 7 Min read
BlissclubInterviews
Pushing the envelope of activewear: How Blissclub stepped into judgment-free communication
By Sneha Medda
logoMar 15, 2023 08:38 ISTlogo 12 Min read
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