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Sneha Medda

A woman of letters who scribbles words in her free time and when working. Likes to question the ifs and buts of everything and nothing; while daydreaming of having an impact on the world with her writings someday. She prefers to watch and observe while sipping on her black coffee; but will surely destroy you with words if the topic in question has anything to do with feminism, mental health, makeup and/or K-Pop. That too in five languages!

experiential marketingInterviews

Chaitanya Mathur on Zomato's history of experiential marketing

By Sneha Medda
logoJan 02, 2023 10:15 ISTlogo 4 Min read
FMCG AdvertisingExperts Speak
Social Throwback 2022: The changing face of FMCG advertising & packaging
By Sneha Medda
logoDec 29, 2022 05:30 ISTlogo 5 Min read
Christmas CreativesCampaign Spot
Brands celebrate everyday Santas with Christmas creatives
By Sneha Medda
logoDec 27, 2022 09:34 ISTlogo 32 Min read
cosmetic businessCampaign Spot
Social Throwback 2022: Shades of marketing evolve in the beauty industry
By Sneha Medda
logoDec 26, 2022 10:57 ISTlogo 14 Min read
Elon Musk's pollNews
Elon Musk polls users about stepping down from Twitter
By Sneha Medda
logoDec 19, 2022 11:07 ISTlogo 1 Min read
Aditya MehendaleInterviews
India's storytelling potential is underutilised on the global map: Aditya Mehendale
By Sneha Medda
logoDec 13, 2022 07:18 ISTlogo 4 Min read
Vineet BajpaiInterviews
Contextual & targeted messaging-based approaches are showing better results: Vineet Bajpai
By Sneha Medda
logoDec 12, 2022 12:42 ISTlogo 4 Min read
Shibu ShivanandanInterviews
Correct implementation of CDP will help in crafting the right data story for brands: Shibu Shivanandan
By Sneha Medda
logoDec 12, 2022 05:59 ISTlogo 3 Min read
Myntra's social commerceInterviews
Arun Devanathan on Myntra's social commerce journey
By Sneha Medda
logoDec 09, 2022 10:40 ISTlogo 3 Min read
Unmisha BhattInterviews
Many industries have seemed to shrink their marketing budgets for fear of inflation: Unmisha Bhatt
By Sneha Medda
logoDec 02, 2022 12:40 ISTlogo 5 Min read
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