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Sneha Medda

A woman of letters who scribbles words in her free time and when working. Likes to question the ifs and buts of everything and nothing; while daydreaming of having an impact on the world with her writings someday. She prefers to watch and observe while sipping on her black coffee; but will surely destroy you with words if the topic in question has anything to do with feminism, mental health, makeup and/or K-Pop. That too in five languages!

humorous campaigns Holi Experts Speak

The shift to social-first inspires nostalgic and humorous campaigns for Holi

From nostalgic throwbacks to humour-driven storytelling, brands are bringing fresh, creative spins to Holi campaigns. Here’s how they’re making a splash this year.

By Sneha Medda
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Is it time to stop shi*ting on Valentine’s Day?
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Mastering the art of storytelling in advertising
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