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Sneha Medda

A woman of letters who scribbles words in her free time and when working. Likes to question the ifs and buts of everything and nothing; while daydreaming of having an impact on the world with her writings someday. She prefers to watch and observe while sipping on her black coffee; but will surely destroy you with words if the topic in question has anything to do with feminism, mental health, makeup and/or K-Pop. That too in five languages!

Rethinking Christmas Indian ads Experts Speak

Rethinking Christmas: Infusing local flavours into Indian ads

As the advertising industry gears up for the season of joy, tried and tested methods in storytelling dominate the canvas. Creative heads suggest what can lead to richer and more nuanced campaigns that embrace local traditions and emotional storytelling.

By Sneha Medda
Dec 18, 2024 13:37 IST 6 Min read
nostalgia marketing the winning strategy Experts Speak
Why was nostalgia marketing the winning strategy for brands in 2024
By Sneha Medda
Dec 17, 2024 10:00 IST 6 Min read
Tonic Worldwide’s Chetan Asher Samosa Snippets
Tonic Worldwide’s Chetan Asher on building a digital-first agency with creativity, AI, & adaptability
By Sneha Medda
Dec 13, 2024 10:15 IST 3 Min read
P&G’s Girish Kalyanaraman Marketing Shorts
P&G’s Girish Kalyanaraman on growing competition drives awareness & opens conversations
By Sneha Medda
Dec 12, 2024 11:40 IST 4 Min read
Sheetal Vanwari Interviews
Effective leadership goes beyond fitting into a stereotype: Sheetal Vanwari
By Sneha Medda
Dec 06, 2024 10:00 IST 7 Min read
celebrating regional festivals in advertising Experts Speak
Why 2025 should be the year of celebrating regional festivals in advertising
By Sneha Medda
Dec 05, 2024 10:57 IST 5 Min read
Jaguar's rebranding Experts Speak
Jaguar's rebranding: Evolving for Gen Z or a risky gamble?
By Sneha Medda
Nov 28, 2024 14:39 IST 6 Min read
Wildest Gen Z moments Experts Speak
Wildest Gen Z moments: Advertising edition
By Sneha Medda
Nov 22, 2024 13:58 IST 7 Min read
mental health at work Experts Speak
What the next-gen demands for mental health at work
By Sneha Medda
Nov 15, 2024 10:00 IST 6 Min read
Recycled Diwali ads Experts Speak
Did Diwali ads stand out this year? Creative heads disagree
By Sneha Medda
Nov 08, 2024 13:24 IST 4 Min read
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