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Experts Speak

advertisers to TV 2025Experts Speak

What brings advertisers to TV in 2025?

On World TV Day, experts discuss why television continues to deliver reach, trust, and impact for brands even as digital and CTV rapidly scale.

By Shamita Islur
logoNov 21, 2025 09:21 ISTlogo 9 Min read
Influencer marketing wedding seasonExperts Speak
Influencer marketing now takes 20-30% of wedding-season media budgets
By Pranali Tawte
logoNov 20, 2025 18:17 ISTlogo 6 Min read
men in ads written by womenExperts Speak
What changes when men in ads are written by women?
By Shamita Islur
logoNov 19, 2025 15:41 ISTlogo 10 Min read
fi - 2025-11-18T152817.068Experts Speak
DPDP to push a major reset for ad targeting and personalisation
By Shamita Islur
logoNov 19, 2025 13:55 ISTlogo 6 Min read
women entrepreneurs A&MExperts Speak
Why women entrepreneurs still struggle to scale in A&M
By Sneha Medda
logoNov 19, 2025 13:49 ISTlogo 6 Min read
1 (3)Experts Speak
The masculinity maze: Redefining manhood from global tropes to Indian realities
By Joe
logoNov 19, 2025 11:17 ISTlogo 8 Min read
75Experts Speak
With rising consumer mistrust, can transparency build long-lasting brands?
By Joe
logoNov 18, 2025 09:03 ISTlogo 9 Min read
Wedding media mixExperts Speak
The big fat media mix of India’s wedding season
By Pranali Tawte
logoNov 17, 2025 09:14 ISTlogo 5 Min read
Marketing to Gen AlphaExperts Speak
Marketing to Gen Alpha, a generation raised by AI
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logoNov 14, 2025 14:42 ISTlogo 9 Min read
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What Cindy Rose’s candour in addressing WPP’s revenue slump reveals about leadership today
By Karuna Sharma
logoNov 13, 2025 10:11 ISTlogo 7 Min read
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