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Experts Speak

HalloweenExperts Speak

How brands are localising Halloween for India

Halloween in India isn’t about horror,  it’s about humour, aesthetics, and a little drama. Here’s how it’s turning from a Western import into a creative playground for brands.

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Did innovation do the heavy lifting this Diwali?
By Shamita Islur
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Can conscious celebrations ever be a campaign narrative for Diwali?
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How apparel brands sparked festive joy this season
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