Brand Saga

Brand Saga: How Spotify’s marketing tuned into culture to transform listening habits

From curated playlists to localised ad campaigns, Spotify’s India strategy reflects how the brand navigated a complex market and evolving listener habits.

By Pranali Tawte

Sep 22, 2025 11:10 IST logo

7 Min read

Brand Saga

Brand Saga: How Canva marketed the ease of design for all

By Pranali Tawte

Sep 04, 2025 09:35 IST logo

9 Min read

Brand Saga

Brand Saga: How Bumble’s marketing flipped dating norms with the first move

By Pranali Tawte

Jul 15, 2025 18:47 IST logo

10 Min read

Brand Saga

Brand Saga: Zivame’s marketing shift away from the hush-hush around lingerie

By Pranali Tawte

May 20, 2025 16:04 IST logo

8 Min read

Brand Saga

Brand Saga: How Wakefit marketed a good night's sleep

By Pranali Tawte

May 07, 2025 18:21 IST logo

6 Min read

Brand Saga

Brand Saga: How marketing helped Paytm win India’s trust

By Pranali Tawte

Apr 29, 2025 18:32 IST logo

6 Min read

Brand Saga

Brand Saga: How Netflix India won cable-loyal Indians with its marketing

By Pranali Tawte

Apr 24, 2025 13:33 IST logo

8 Min read

Brand Saga

Brand Saga: How ixigo keeps travelers hooked every April Fools

By Pranali Tawte

Apr 02, 2025 18:18 IST logo

6 Min read

Brand Saga

Brand Saga: ACKO's marketing tale of humour in a fear-driven insurance industry

By Pranali Tawte

Feb 28, 2025 17:24 IST logo

7 Min read

Brand Saga

Brand Saga: A page out of Urban Company's evolution in storytelling

By Pranali Tawte

Feb 18, 2025 18:30 IST logo

5 Min read