Report
57% prefer watching IPL on TV, 30% on mobile: Axis My India report
Customers expect brands to balance personalization and privacy: Report
60% of young India's purchase decisions are influenced by short video and social media: Data
Hotstar users to continue their subscription in the absence of IPL & HBO shows: YouGov data
80% of content research for TV & OTT occurs online: BCG-Meta Report
From Swiggy to Maruti Suzuki, brands that made ad awareness gains during IPL 2022
Akshay Kumar & Vidya Balan were the most visible celebrity endorsers: Report