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Experts Speak

fresh take wedding adsExperts Speak

A whole new world unexplored: Experts call for a fresh take on wedding ads

There’s an India beyond the picture-perfect couple and the grand mandap, one that’s redefining what love and marriage look like today. Creative experts say it’s time wedding ads started telling their stories, too.

By Sneha Medda
logoNov 25, 2025 09:00 ISTlogo 7 Min read
travel demand this seasonExperts Speak
Weddings and micro-celebrations are driving travel demand this season
By Shamita Islur
logoNov 24, 2025 09:48 ISTlogo 8 Min read
advertisers to TV 2025Experts Speak
What brings advertisers to TV in 2025?
By Shamita Islur
logoNov 21, 2025 09:21 ISTlogo 9 Min read
Influencer marketing wedding seasonExperts Speak
Influencer marketing now takes 20-30% of wedding-season media budgets
By Pranali Tawte
logoNov 20, 2025 18:17 ISTlogo 6 Min read
men in ads written by womenExperts Speak
What changes when men in ads are written by women?
By Shamita Islur
logoNov 19, 2025 15:41 ISTlogo 10 Min read
fi - 2025-11-18T152817.068Experts Speak
DPDP to push a major reset for ad targeting and personalisation
By Shamita Islur
logoNov 19, 2025 13:55 ISTlogo 6 Min read
women entrepreneurs A&MExperts Speak
Why women entrepreneurs still struggle to scale in A&M
By Sneha Medda
logoNov 19, 2025 13:49 ISTlogo 6 Min read
1 (3)Experts Speak
The masculinity maze: Redefining manhood from global tropes to Indian realities
By Joe
logoNov 19, 2025 11:17 ISTlogo 8 Min read
75Experts Speak
With rising consumer mistrust, can transparency build long-lasting brands?
By Joe
logoNov 18, 2025 09:03 ISTlogo 9 Min read
Wedding media mixExperts Speak
The big fat media mix of India’s wedding season
By Pranali Tawte
logoNov 17, 2025 09:14 ISTlogo 5 Min read
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