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Experts Speak

India's pharma industry needs creative facelift Experts Speak

Does India's pharma industry need a creative facelift?

India recently bagged a Silver Cannes Lion in the Pharma category, with Lowe Lintas winning for Alkem’s ‘DawAI Reader’. While this win comes after years, we explore whether India’s pharma industry is ready for a creative reset, amid regulatory constraints.

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