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Experts Speak

Gen Z DiwaliExperts Speak

This Diwali, brands bet on humour to connect with Gen Z

This Diwali, brands are experimenting with humour, memes, and Gen Z-coded storytelling. Creative folks share what really makes these festive campaigns click with the younger audience.

By Sneha Medda
logoOct 10, 2025 09:00 ISTlogo 5 Min read
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Will AI ever create another festive ad worth remembering?
By Shamita Islur
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Paint brands festive marketingExperts Speak
Paint brands give festive marketing a fresh coat of storytelling as competition intensifies
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logoOct 07, 2025 10:06 ISTlogo 6 Min read
Festive media inflationExperts Speak
Experts flag 15-40% festive media inflation: How brands are staying ahead
By Pranali Tawte
logoOct 06, 2025 09:29 ISTlogo 7 Min read
rise in agency led consultanciesExperts Speak
Why Indian agencies are racing to become consultants before AI does
By Shamita Islur
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fi - 2025-09-30T192850.550Experts Speak
How Durga Puja celebrations are rewriting the brand playbook
By Joe
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Regional celebrities in GujaratExperts Speak
Who is powering Navratri’s brand boom in Gujarat?
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Inside Navratri marketing: Experts decode the 30-40% ad wastage problem
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