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Experts Speak

print media Experts Speak

Is innovation the lifeline for print media’s survival?

Advertising and marketing folks explore how innovative campaigns are reshaping the print medium in today's digital-first advertising landscape.

By Pranali Tawte
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dwdd Experts Speak
When missing out drives buying in: The rise of FOMO marketing
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Men's Day Experts Speak
Are Indian ads finally redefining what it means to be a man?
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mental health at work Experts Speak
What the next-gen demands for mental health at work
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Creative heads on childhood ads Experts Speak
Nostalgic much? Creative heads on childhood ads they cherish today
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logoNov 14, 2024 12:04 IST logo 5 Min read
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Why are ads turning vertical?
By Harshal Thakur
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childhood ads Experts Speak
Ads that could have been a hug in the past: Creative heads on childhood ads
By Pranali Tawte
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Diwali ad spends Experts Speak
FMCG & E-com boost Diwali ad spends; auto takes a backseat
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Recycled Diwali ads Experts Speak
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travel brands connected with festive travellers Experts Speak
From homecoming to holidaying: How travel brands connected with festive travellers
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