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Spikes Asia 2022
glucon d case study social samosaCase Studies

Case Study: How Glucon-D brought ice golas to parks to reconnect kids with outdoor play

In the Energy Ka Gola campaign, Glucon-D distributed flavoured ice golas made with its energy drink across parks in four cities. Combining on-ground play with digital amplification, the initiative linked nostalgia, fun, and energy for a new generation.

By Social Samosa
Jul 04, 2025 10:00 IST 3 Min read
PehliThaliMaaKiCase Studies
Case Study: How Badshah Masala’s Mother’s Day campaign prompted families to reflect on kitchen hierarchies
By Social Samosa
Jun 24, 2025 15:29 IST 6 Min read
NESCAFÉ minecraftCase Studies
Case Study: How NESCAFÉ tapped into the Minecraft craze to woo Gen Z gamers
By Social Samosa
Jun 19, 2025 12:03 IST 6 Min read
In the 'Bhool Chuk Maaf' campaign, fictional job listings and meme-led character banter were used to spotlight a never-ending wedding day, reframing familiar chaos as cultural commentary on modern relationships and societal pressure. Here’s how it unfolded.Case Studies
Case Study: How Bhool Chuk Maaf used fictional job ads & social banter to build its story arc through meme-led storytelling
By Social Samosa
Jun 11, 2025 19:03 IST 4 Min read
HsjsCase Studies
Case Study: How Plush & Blinkit challenged period stigma, one envelope at a time
By Social Samosa
Jun 10, 2025 10:30 IST 6 Min read
Case Study: How ShareChat and Moj used regional creators to drive travel interest in Resorts World SentosaCase Studies
Case Study: How ShareChat & Moj used regional creators to drive travel interest in Resorts World Sentosa
By Social Samosa
Jun 05, 2025 11:01 IST 6 Min read
cvCase Studies
Case Study: How Taj Mahal Tea turned tea brewing into a sensory experience with an experimental musical installation
By Social Samosa
May 27, 2025 18:23 IST 4 Min read
xvCase Studies
Case Study: How Myntra's campaign focused on simplifying festive attire choices for wedding guests
By Social Samosa
May 21, 2025 10:00 IST 5 Min read
xvBingo! Tedhe Medhe’s Bihu campaign brought Assam’s festive energy to Guwahati through engaging street activations, traditional food, and live folk music. By combining bold flavours with local cultural elements, it transformed Latasil Park into a vibrant celebration of regional pride. Here’s how it unfolded.Case Studies
Case Study: How Bingo! Tedhe Medhe used Bihu to roll out a festival-themed street campaign in Assam
By Social Samosa
May 14, 2025 12:28 IST 8 Min read
Sunrise’s Bihu campaignCase Studies
Case Study: How Sunrise Spices rekindled Assam’s Bihu spirit through culture & cuisine
By Social Samosa
May 09, 2025 10:00 IST 7 Min read
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