Interbrand unveiled its sectoral report, highlighting the achievements of the top Indian brands in 2023. The report highlights the brands across technology, FMCG, financial services, home building & infrastructure, and automotive categories.
“While the overall league table of most valuable Indian Brands launched some weeks back offers rich perspectives on how brands are driving value for businesses, the sectoral league tables offer a lot more contextual insight. There are some common themes and then some sector-specific ones. The common themes include Brands leveraging their trust and meaning systems to transcend their traditional categories to broader Arenas. It is now more about categories within brands, not brands within categories. The other common areas of focus across sectors are tech-led transformations for the future, premiumization, authenticity, experiential upgrades, internal culture-building, and environment & community consciousness.” Said Ashish Mishra, CEO, of Interbrand India & South Asia.
Key Highlights from the report:
Technology
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Automotive
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Financial Services
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FMCG
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Home Building & Infrastructure
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