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According to the latest TAM AdEx report on Political Ads during the Assembly Election - Maharashtra, Ad insertion of political parties on TV grew by 145% in Oct'24 compared to Sep'23.
As for Print publications, ad insertions decreased by 12% in Oct'24 compared to Sep'24. Political ads on Radio also witnessed a 9% drop in Oct'24 over Sep'24.
Top 5 political parties during Oct'24 and their % share in Sept'23 - TV
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Top 5 political parties during Oct'24 and their % share in Sept'23 - Print
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Top 5 political parties during Oct'24 and their % share in Sept'23 - Radio
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