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TAM AdEx report

fi - 2026-01-20T175822.710Report

TV ad volumes fall 11% in 2025 while FMCG leads spending: Report

Hindustan Unilever led TV advertising in 2025 with a 14% share, while the top 10 advertisers together accounted for 44% of total television ad volumes.

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logoJan 20, 2026 18:04 ISTlogo 3 Min read
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TV ad volumes drop 10% in 2025 as FMCG & e-commerce drive growth: Report
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