Strategy Reviews

Malkist Social Media Strategy: A focus on new flavours in the cluttered biscuit market

Making virtual dating accessible: Anukool Kumar on the OkCupid marketing strategy

Whiskas Marketing Strategy: Ganesh Ramani on shifting the context from cat superstition to cat curiosity

Keeping it Trendy: The Souled Store's social media strategy for customer retention & acquisition

Keeping jewelry at the heart of all traditions: Decoding Tanishq's marketing strategy ft. Ranjani Krishnaswamy

Decoding Jio’s social media mantra to walk the talk

From cashless transactions to online safety: Richa Sharma decodes PhonePe marketing strategy

For everything travel: Decoding the MakeMyTrip marketing strategy ft Sunil Suresh

For the love of dogs: Ganesh Ramani decodes Pedigree marketing strategy