Strategy Reviews

Mitigating Pain: Bineet Jain talks about marketing from an Iodex India point of view

Plum invests 60% of the AdSpends pie in top-of-the-funnel activities: Shivani Behl, CMO, Plum

More than medium selection it is critical to align to consumer behavior on different platforms: Sudhir Nair, Berger Paints

Marketing a HealthTech brand: Tushar Vashisht speaks about the HealthifyMe strategy

Digital constitute nearly 100% of our marketing spends: Varun Sadana, Supertails

Over 30% of our leads come from social media: Priyanka Salot, The Sleep Company

RPSG's Yogesh Tiwari on debunking myths around nature-based products through strategic marketing

Driving Conversations & Cultural Capital: Urban Company social media strategy ft. Tarun Menon

Marketing an office in the WFH era: A look at WeWork marketing strategy