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Jagruti Verma

Jagruti Verma is the Head of Content – The Pulse Magazine and New Initiatives at Social Samosa Network. With a background in journalism, marketing, and content strategy, she is passionate about exploring stories that decode the A&M ecosystem, digital trends and audience behaviour.

Sinapore Tourism Board content strategyIndian Social Media

Inside: The Singapore Tourism Board content strategy to nurture post-pandemic travel plans

Social Samosa takes a look at major content partnerships initiated by the Singapore Tourism Board to nudge Indians to keep planning travels.

By Jagruti Verma
Dec 11, 2020 05:30 IST 14 Min read
Saurabh Varma INOXInterviews
Idea of private screenings came from people on social media: Saurabh Varma, INOX
By Jagruti Verma
Dec 02, 2020 10:25 IST 6 Min read
BookMyShow lockdown campaignsSamosa Snippets
Beyond Lockdown: How BookMyShow uses social media to inspire consumer confidence for stepping out
By Jagruti Verma
Nov 27, 2020 04:30 IST 5 Min read
PhonePe campaignCampaign Feature
Inside: How PhonePe created a cop narrative campaign with Aamir Khan to highlight ease of digital payments
By Jagruti Verma
Nov 24, 2020 05:32 IST 6 Min read
IndusInd campaignSamosa Snippets
Inside: A ventriloquist & his puppet's journey of making IndusInd Bank accessible in the lockdown
By Jagruti Verma
Nov 23, 2020 04:29 IST 4 Min read
IPL teams social media strategy#SSIPLWatch
#SSIPLWatch Cricketing teams or mini publishers? Recapping IPL 13 with team social media strategies
By Jagruti Verma
Nov 13, 2020 04:23 IST 3 Min read
Delhi Capitals Social Media Strategy#SSIPLWatch
#SSIPLWatch How Delhi Capitals leveraged social media to create a fandom
By Jagruti Verma
Nov 11, 2020 06:37 IST 8 Min read
IPL YouTube Strategy#SSIPLWatch
#SSIPLWatch IPL Teams YouTube strategy: Can storytelling make up for in-stadium entertainment?
By Jagruti Verma
Nov 09, 2020 06:06 IST 8 Min read
SunRisers Hyderabad Social Media Strategy#SSIPLWatch
#SSIPLWatch Glimpse into the SunRisers Hyderabad strategy to create an #OrangeArmy on social media
By Jagruti Verma
Nov 06, 2020 04:57 IST 7 Min read
Mumbai Indians social media strategy#SSIPLWatch
#SSIPLWatch How Mumbai Indians leverages social media to fuel the #OneFamily theme
By Jagruti Verma
Nov 04, 2020 04:26 IST 8 Min read
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