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People-first marketing: When brands leveraged IPL for deeper connections
Case Study: How Weikfield established their custard as THE companion for IPL through celebrity influencers
Case Study: How JSW Steel leveraged IPL 2020 for wider reach across demographics
Case Study: How AMFI leveraged IPL 2020 to create awareness around Mutual Funds investment
#SSIPLWatch How Delhi Capitals leveraged social media to create a fandom