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pharma brands marketing strategies

India's pharma industry needs creative facelift Experts Speak

Does India's pharma industry need a creative facelift?

India recently bagged a Silver Cannes Lion in the Pharma category, with Lowe Lintas winning for Alkem’s ‘DawAI Reader’. While this win comes after years, we explore whether India’s pharma industry is ready for a creative reset, amid regulatory constraints.

By Shamita Islur
logoJul 01, 2025 16:23 IST logo 7 Min read
Pharma brands digital marketing Samosa Snippets
Decoding: 3 key digital marketing strategies pharma brands use to reach consumers
By Jagruti Verma
logoApr 20, 2021 08:51 IST logo 19 Min read
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