ad spend

Ad volumes surge by 12% in IPL 2025; Parle Biscuits top spender: report

IPL 18 saw over 65 advertisers and more than 50 distinct categories take to the airwaves during live match coverage. This reflects a 31% increase in advertisers and a 13% rise in category participation.

By Social Samosa

Apr 07, 2025 16:48 IST logo

2 Min read

Report

75% of performance marketers face diminishing returns on social media ad spend: Report

By Social Samosa

Apr 04, 2025 15:08 IST logo

2 Min read

Industry Updates

Unilever’s €900M marketing blitz puts ad spend at a decade high

By Social Samosa

Feb 17, 2025 17:39 IST logo

2 Min read

Experts Speak

Experts Speak: Digital spends double during Cricket World Cup 2023, surpassing estimates

By Sneha Medda

Nov 22, 2023 16:24 IST logo

4 Min read