AdSpends

Despite slow growth, digital is projected to grow 17% in 2024: Pitch Madison Advertising Report

The 2024 Advertising Report shows Adex growth at 10% while digital remained the largest medium, although both had a slow rate of growth. Projections indicate India's Adex to rise by 12% in 2024, outpacing the global growth rate of 8%.

By Social Samosa

Feb 15, 2024 18:59 IST logo

5 Min read

Marketing Shorts

Shashank Srivastava on how Maruti Suzuki is allocating 40% of ad spends to this festive season

By Pranali Tawte

Oct 25, 2023 14:37 IST logo

4 Min read

Experts Speak

Experts anticipate at least 10-15% jump in Ganesh Chaturthi ad spends

By Pranali Tawte

Sep 18, 2023 17:56 IST logo

7 Min read

Interviews

Making the buck work harder in terms of consumer targeting will help during inflation: Ajay Gupte

By Saloni Surti

Nov 09, 2022 10:22 IST logo

9 Min read

Interviews

Data-driven marketing strategies will certainly take center stage: Anita Kotwani, Carat India

By Social Samosa

Jun 28, 2022 04:30 IST logo

7 Min read