AI in marketing

xv Goafest

Goafest 2025: Staying relevant in the age of AI & human ingenuity

As part of this session, Rishad Tobaccowala delved into how brands and leaders can stay relevant in an AI-driven world by leaning into human creativity, adaptability, and purpose.

By Social Samosa
May 21, 2025 18:24 IST 3 Min read
CMOs Turn to AI as 59% Face Budget Constraints in 2025 Report
CMOs turn to AI as 59% face budget constraints in 2025: Report
By Social Samosa
May 13, 2025 13:05 IST 1 Min read
SD Guest Post
Unleashing the full potential of AI in 2025
By Social Samosa
Mar 19, 2025 17:08 IST 5 Min read
Wavemaker’s Sairam Ranganathan Interviews
Consumers are more likely to share data when brands offer value-driven experiences: Wavemaker’s Sairam Ranganathan
By Shamita Islur
Feb 07, 2025 14:44 IST 12 Min read
123 Guest Post
Marketing forecast for 2025: Trends that will blow up
By Social Samosa
Jan 06, 2025 10:00 IST 5 Min read
Marketers on their evolving roles Experts Speak
AI will transform marketing rather than replace it: Marketers on their evolving roles
By Shamita Islur
Nov 26, 2024 12:38 IST 7 Min read
Kantar's Puneet Avasthi Samosa Snippets
Many marketing organisations lack strong first-party data to power their own AI engines: Kantar’s Puneet Avasthi
By Shamita Islur
Apr 25, 2024 09:00 IST 5 Min read
role of CMOs Experts Speak
How AI is pushing CMOs to collaborate with emerging tech roles
By Shamita Islur
Oct 04, 2023 19:32 IST 7 Min read
AI use cases Experts Speak
Second Wave of AI Advertising: Experts decode the present & discuss the future
By Shamita Islur
Jul 31, 2023 10:57 IST 10 Min read
generative AI in A&M industry SM Live
#SMLive: How Generative AI redefines the role of humans in the A&M industry...
By Shamita Islur
Jul 06, 2023 09:35 IST 4 Min read
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