Arvind RP

McDonald's CMO Arvind RP on marketing Korean flavours to Indian consumers

McDonald's India is the latest brand to capitalise on the Korean wave with a strategically timed limited-edition menu targeting Gen Z, featuring K-drama-inspired marketing. CMO Arvind RP reveals the approach to cultural integration and plans for future innovations.

By Shamita Islur

Mar 21, 2025 18:57 IST logo

3 Min read

Case Study: How McDonald's created organic Instagram engagement with Instakshari

By Social Samosa

Oct 22, 2019 02:43 IST logo

11 Min read

Industry Updates

Arvind R P joins McDonald’s (West and South) as Director-Marketing & Communications

By Social Samosa

Jan 22, 2019 10:26 IST logo

2 Min read