audio advertising

IPL audio recall

How brands can hit the right note with audio recall during IPL?

Audio advertising during IPL matches has emerged as a lucrative avenue as the reach of the league continues to increase with commentary in multiple languages. While brands with big budgets might see this as a safe and promising bet to invest in, it is essential to weigh the drawbacks to ensure positive recall. Experts dissect the nitty-gritty of audio brand associations during IPL.

By Harshal Thakur

May 06, 2024 18:03 IST logo

9 Min read

Songs that trend on Reels automatically get into playlists on Spotify: Arjun Kolady, Spotify India

Samosa Snippets

Songs that trend on Reels automatically get into playlists on Spotify: Arjun Kolady, Spotify India

By Paawan Sunam

Nov 30, 2022 08:24 IST logo

6 Min read

Httpool digital audio

Digital Audio Advertising trends: 4.2 bn digital voice assistants used in devices around world

By Social Samosa

Jul 09, 2021 03:32 IST logo

3 Min read

audio advertising trends

Experts decode the Reinvention of Audio Advertising

By Sneha Yadav

Jul 07, 2021 07:00 IST logo

5 Min read

Ravi K Shharma on Audio Advertising for brands

Nearly 40% of streams come from vernacular content, says Ravi K Shharma

By Social Samosa

Mar 04, 2021 07:21 IST logo

4 Min read