Audio marketing

Unlocking the potential of audio marketing during India's festive season

Amit Doshi explains how audio marketing, through music streaming and podcasts plays a key role in festive season marketing in India. He highlights the importance of understanding consumer behaviour, the emotional power of music, and more.

By Social Samosa

Sep 26, 2024 14:24 IST logo

4 Min read

Report

70% of marketers who have used voice will be increasing audio spends in 2023: Report

By Social Samosa

Feb 22, 2023 07:41 IST logo

3 Min read

Interviews

Mid-funnel intent is the USP of Audio OTT advertising: Arjun Kolady, Spotify

By Social Samosa

May 25, 2022 05:54 IST logo

7 Min read

Interviews

Video & Audio Ads together result in a 2.2x increase in brand awareness: Arjun Kolady, Spotify

By Sneha Yadav

Nov 29, 2021 05:42 IST logo

3 Min read

Samosa Snippets

5 Audio Marketing Tips to break the clutter of festive marketing campaigns

By Social Samosa

Oct 07, 2021 21:19 IST logo

4 Min read