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best Instagram Reels

biswa vijay ad Campaign Spot

Vijay Sales' new ad flips Biswa Kalyan Rath’s old joke into a shopping spree

The campaign features a comedic reel with Biswa Kalyan Rath, who once joked about the brand in his stand-up. The ad leans into that moment, using absurdist humour and a self-aware script to reframe a past punchline into a playful brand interaction.

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