brand collab

Housefull 5 fuels marketing intrigue by releasing two versions of the film simultaneously

Forsaking a traditional playbook, the marketing for Housefull 5 hinges on two audacious bets. The campaign is turning a folk dance into a viral, on-ground phenomenon, led by its star-studded cast. Simultaneously, it's rolling out a high-stakes gamble by releasing the whodunit with two different climaxes, a calculated risk designed to gamify the cinema experience and drive repeat viewership.