brand perception

Burson Launches AI Tool to Link Reputation with Business Outcomes

Burson debuts AI-driven reputation intelligence platform

The platform provides real-time analysis and forecasting on reputational performance, allowing organisations to respond to shifts that may impact business results.

By Social Samosa

Jun 11, 2025 17:49 IST logo

3 Min read

Case Study: How Johnson's Baby’s #JourneyToDay1 campaign enabled 11K+ mothers to share their journeys

By Social Samosa

Jun 27, 2024 16:08 IST logo

5 Min read

Infographic

[Infographic] Significance of Colour in Branding

By Social Samosa

Sep 14, 2017 04:58 IST logo

1 Min read

Twitter

The Age Of Twitter 'Con'tests

By Mihir Bijur

Dec 16, 2013 06:30 IST logo

3 Min read

Building Social Brands Using Enterprise Grade Tools

By Rakesh Kumar

Dec 11, 2012 12:26 IST logo

7 Min read